Our team

With decades of experience winning campaigns for candidates, unions, and progressive advocacy organizations, Red Horse Strategies brings cutting edge ideas to every campaign—from planning to execution. Our team is composed of experienced campaign operatives, communications experts, grassroots organizers, creative media designers, and digital strategists. Our goals are the same as yours: To win. To grow. To succeed.

Marc Lapidus
Founding Partner

Before starting Red Horse, Marc spent over 20 years managing local and statewide candidate campaigns, building issue advocacy coalitions and generally making the trains – no matter what the size – run on time. He has advised Presidents and Senators, Congressmembers and Mayors who have all valued his straightforward, no-nonsense strategic guidance and insight. Marc has helped RHS secure some of its most exciting and important victories – all the while never losing sight of what really matters: helping bring home another championship for his Knicks, Mets and New York Football Giants.

Nathan Smith

Born and raised in Florida, Nathan Smith has dedicated the last 20 years of his life to developing innovative organizing and messaging strategies for progressive causes, candidates and campaigns. As a founding partner of Red Horse Strategies, Nathan has worked to elect dozens of elected officials including New York City Mayor Eric Adams, Democratic National Committee Vice Chair and Congresswoman Grace Meng, Congressman Gregory Meeks and former NYC Mayor Bill de Blasio. This was accomplished while also focusing on emerging communities by electing the first Ecuadorian-American in the U.S., the first openly LGBTQ elected official from the Bronx, and the first Mexican-American in New York.

He also served as the Director of Minority Information Services for the New York Senate, Chief of Staff to New York City Council Member Annabel Palma and has extensive experience in managing labor, political and public advocacy campaigns for organizations including SEIU, the United Federation of Teachers and ACORN.

Matthew Rey

Matt has been at the forefront of winning campaigns in the Northeast for over a decade. With extensive expertise in detailed targeting, polling, media buying, and strategic planning, Matt has guided hundreds of campaigns and overseen massive statewide efforts for organized labor and issue campaigns.

In just the last couple of years, Matt helped guide the team to elect New York City Mayor Eric Adams, led independent efforts to win a solid majority for Democrats in the New York State Senate, beat out Republicans to elect a progressive independent for the first time in a century in Philadelphia, and helped fight back education cuts and advocate for PPE in our nursing homes during the pandemic.

Matt was proud to be the first to join Red Horse and the first to be elevated to partner. Before joining the team, Matt spent three years helping to win a Democratic majority in the NY State Senate – for the first time in over 40 years. Matt has also worked as a campaign manager, field staff, and consultant on numerous New York City Council, Assembly, and local campaigns.

Katie Moore

Born and raised in Kentucky, Katie Moore has been involved with New York labor and electoral campaigns for 20 years. Most recently, she served as Campaign Manager for Eric Adams' successful New York City Mayor's race, for which she won the AAPC's 2022 Campaign Manager of the Year Award.

Prior to the Adams campaign, Katie was the Political Director of the New York Hotel Trades Council, where she played a central role in securing numerous political and legislative victories for the union. As a political organizer for 1199SEIU, she ran the public campaign for the first-ever citywide home health aide strike, and was GOTV director for a winning swing state as part of America Coming Together's 2004 Presidential election effort.

Katie started in New York politics as a canvasser and later as an organizer for ACORN, where she helped supervise the effort to organize New York City's home daycare workers. She managed the 2010 State Assembly campaign that elected the first Ecuadorian-American in the U.S., and has advised or staffed dozens of successful campaigns at the city and state levels.

Doug Forand
Founding Partner

As one of Red Horse’s founding partners, Doug Forand brings over three decades of campaign management, strategy and messaging experience to RHS’s clients. Prior to forming Red Horse, he served as Executive Director of the NYS Democratic Senate Campaign Committee, returning Democrats to the State Senate majority for the first time in 40 years; as well as Assistant State Comptroller under Alan Hevesi. Forand has also worked extensively in progressive non-profit politics as an organizer for the New York Public Interest Research Group (NYPIRG); National Field Director for the Citizens Trade Campaign; and running the national field program for The Arc of the United States.

Aaron Hecht
President and Managing Director, Campaigns Division

Aaron Hecht serves as President of our Campaigns division at Red Horse Strategies and brings over two decades of experience in community organizing, public sector management, and electoral campaign leadership. Aaron has been recognized with multiple awards for his mail and field programs and specializes in developing winning campaign strategies, comprehensive campaign plans and budgets, and creative media and messaging for our clients.

Before coming to Red Horse, Aaron managed Grace Meng's successful campaign for Congress. Before that, he served as Public Advocate Bill de Blasio's Director of Community Organizing and Community Affairs, as the NY State Senate's Director of Majority Information Services, and as the Statewide Field Director of the NYS Democratic Senate Campaign Committee where he helped the Democrats flip the chamber and take the majority for the first time in over four decades.

Trained as a community organizer with NY ACORN, Aaron went on to be their Political and Legislative Director, where he created a member political organizer training program, grew the political action committee, and worked on dozens of races. He has run issue advocacy campaigns on education, housing, budget, and reproductive health issues.

Chris Fleming
President and Managing Director, Washington DC

Chris Fleming is the President and Managing Director, Washington DC and brings more than 18 years of smart, creative, and hard-hitting political, media, and public affairs strategies. Chris has used his extensive expertise to help organizations, large corporations, nonprofits, startups, issue advocacy groups, labor unions, civil rights groups, and individuals across the country run smart, strategic campaigns and secure media coverage at the state and national levels.

Prior to Red Horse, Chris was the Media Strategy and Engagement Director at STG, the Assistant Director of Media Relations and Field Communications at AFSCME, and the Communications Director for the NAACP. Chris cut his teeth in politics while at the George Washington University working for President Bill Clinton and in New York, where he worked for Ken Sunshine Consultants and 1199SEIU. Chris also served as the chief political and media strategist for Myrlie Evers, the Evers family, and the Medgar and Myrlie Evers Institute. He has guided political endorsements, provided foundation support, and served as the chief spokesperson for the family.

Chris is a proud graduate of the George Washington University and lives in Alexandria, VA with his wife Amanda, son Smyth, and daughter Addyson Grace.

Meredith Korda
Vice President & Digital Director

Meredith Korda is a Vice President and the Digital Director of Red Horse Strategies, where she leads the digital persuasion and fundraising practice. From statewide campaigns to congressional leaders, Meredith leads our team of skilled writers and designers, helping to craft and execute cross-medium strategies and develop targeted, compelling messages. Meredith brings a robust knowledge of extensive campaign experience and digital know-how to each campaign and works closely with clients through each step of the process.

Prior to Red Horse, Meredith helped execute successful campaigns in Ohio. Meredith graduated from NYU.

Michelle Ngwafon
Michelle Ngwafon is a first generation Cameroonian and DMV native and HU Bison who has been involved in politics for over 14 years. Starting as a volunteer in high school, Michelle began with President Obama's election and reelection campaigns. Since then, Michelle has worked on numerous campaigns across the country including in Maryland, Michigan, Minnesota and the Carolinas. She's had the privilege of working for a number of elected officials including Majority Whip Jim Clyburn, Senator Tina Smith, Attorney General Josh Stein and Congressman John Sarbanes. With experience in organizing, political strategy and fundraising, Michelle has also worked at the Management Center and was the Midwest Regional Director at ActBlue. She most recently was the South POD Deputy for Battleground States working to elect Vice President Harris and Gov. Walz as well as the DMV State Director providing volunteer support to PA and NC for the end of the campaign. Michelle is also a Board Member for the Baltimore Abortion Fund and F.I.R.M.- the ballot initiative to codify abortion and reproductive rights in Maryland. In her free time, Michelle loves to travel, read and hang out with friends, family and her adorable pup Bo.
Daniele de Groot
Daniele de Groot is a Vice President at Red Horse Strategies. She helps candidates and advocacy efforts craft their messages and amplify their platforms. When she first joined RHS, Daniele served as communications lead on over 50 campaigns and placed hundreds of stories and op-eds across every corner of New York. Now, she writes and develops paid media campaigns across a multitude of platforms, including mail, digital, and video, for electoral and issue advocacy efforts. She was recognized by City & State as part of their Political PR Power 50 list two years in a row and and was ranked #15 in 2022. Daniele takes great pride in her ability to communicate compelling stories and develop dynamic creative.
Rebecca Ramirez
Senior Social Media Associate

Rebecca Ramirez is a Senior Social Media Associate at Red Horse Strategies. Whether it's managing social media accounts for Red Horse clients, designing and implementing digital fundraising programs, or assisting with ad buys, Rebecca is a critical component of every part of our digital operation. She has previously worked for local government offices in New York and Los Angeles, most recently with the digital marketing team for I Love NY.

Rebecca is originally from Los Angeles and graduated from Fordham University.

Aaron Jones
Director of Field and Canvass Campaigns

Aaron is the Director of Field and Canvass Campaigns, developing, executing, and reporting on voter outreach operations and other campaign projects.

Born in Germany and raised on various military bases, Aaron began his journey into politics organizing youth, parents, Army Veterans, active duty soldiers, and others around in-state college tuition for kids growing up in the military. He also developed a passion for exploring the world through food and music.

Following undergrad, Aaron earned an MBA with a concentration in Public Administration while simultaneously working at various organizations across multiple states elevating people and legislation to address rights restoration, clean energy, Medicaid expansion, as well as other social justice issues at the city, state, and federal level.

Prior to joining Red Horse Aaron spent years working on Participatory Budgeting New York City (PBNYC), the largest participatory budgeting process in the country. While there he oversaw the targeted community engagement (outreach), worked alongside elected officials to manage the entire process, and served as co-chair of the steering committee. He now serves on the PB Advisory Committee for the New York City Civic Engagement Commission.

Tatiana Rivera

Tatiana Rivera is a Field Associate at Red Horse Strategies. In this role, she leads field work, hiring and training field teams. She started her work on Grace Meng’s successful campaign for congress and has worked with Red Horse on over 15 city and state campaigns.

In addition to campaign work, Tatiana was part of community organizing for the IDNYC program and an initiative for the Department of Homeless services. Prior to that, she worked for Girl’s Incorporated, where she managed communication with their over 90 affiliates across the U.S.

Ryan Rudominer
Senior Vice President and Managing Director, Washington DC

For more than two decades, Ryan has helped leading policymakers, advocacy groups, and mission-driven brands design and execute high-impact campaigns that break through the noise to engage, educate, and empower target audiences.

Ryan’s passion and expertise include helping clients clarify their message, champion issues, and better communicate their value and impact by leveraging the power of storytelling. A gifted writer, Ryan’s client op-eds have appeared in leading publications, such as The New York Times, The Washington Post, USA Today, The Los Angeles Times, The New York Daily News, The Orlando Sentinel, and countless others.

Before becoming a consultant, Ryan worked on Capitol Hill as National Press Secretary for the Democratic Congressional Campaign Committee (DCCC). His four-year tenure at the DCCC included time as the Committee’s Midwest Regional Press Secretary, where he was instrumental in picking up six Democratic congressional seats. He’s also served as communications director for several members of Congress.

A native of Milwaukee, Wisconsin, Ryan is a proud Cheesehead and lives and works in our nation’s capital.

Ryan Coker
Ryan Coker is Art Director at Red Horse Strategies. He brings over 15 years of experience in design and art direction to the team. Before coming to Red Horse, Ryan contributed to numerous award-winning projects for clients ranging from Fortune 500 companies to a learning platform that promotes neurodiversity inclusion in K-12 education. In that time, he has also successfully supported numerous political candidates and non-profit organizations in their campaigns. At the core of Ryan's approach is his unwavering passion for design that empowers progressive candidates and organizations to make a meaningful connection with their audience. He leverages his expertise to craft compelling visual experiences that resonate with voters and drive success at the ballot box. Being a massive baseball nerd, you'll often find him baking in the sun at a ballpark while cheering for one of his favorite Major or Minor League baseball teams.
Sally Fried
Social Media Associate
Sally Fried is the Digital Associate at Red Horse Strategies. She handles social media, email fundraising, and ad buys for Red Horse clients, keeping up to date on current events and rapid response events. Sally is passionate about progressive politics and enjoys the work she does supporting the candidates who value the same things as her. Previously, Sally has worked on congressional and mayoral races, and most recently worked in the public affairs office at Planned Parenthood of Metropolitan Washington, DC. A New York native, Sally attended the George Washington University where she received both her Bachelor’s degree and her Master’s degree in public policy and gender studies.
Aria Snedegar
Campaigns Associate
Aria Snedegar is an experienced campaign strategist and organizer, bringing several years of on-the-ground campaign experience to Red Horse. She has led field programs and managed campaigns for candidates up and down the ballot in Iowa, New Jersey, and Pennsylvania. Aria most recently worked as a political strategist at a direct mail firm, developing communications and paid media programs for candidates and progressive organizations across the country. She is originally from Chicago and graduated from Northwestern University.
Julie Schreiber
Director of Operations
Julie Schreiber has spent her 7-year career at the forefront of politics, campaigns and government. A native of Montclair, New Jersey, she graduated from Oberlin College in Oberlin, OH in 2019 with a degree in political science and Spanish. She has since held operations and finance roles for Jon Ossoff's 2020 Senate campaign, Josh Harder's 2022 congressional campaign, and Kamala Harris's 2024 presidential campaign, among others. She has also served as the Operations Director for the Democratic staff of the U.S. Senate Foreign Relations Committee and has held roles in the nonprofit sector, assisting with issues like immigration and press freedom. In her free time, Julie likes to watch baseball, travel and read novels.
Mia Antonini
Campaigns Associate
An Upper West Side native, Mia Antonini is a Campaigns Associate at Red Horse Strategies, supporting campaigns in various capacities, from field operations to advertising coordination. Prior to joining Red Horse, Mia gained journalism experience at both the local and collegiate levels and worked in public affairs in the nonprofit sector, providing media and event support. Mia graduated from Hamilton College in Clinton, New York with a bachelor’s degree in Government and Religious Studies.
TJ York
Targeting and Campaigns Associate
TJ York is a Targeting and Campaigns Associate at Red Horse Strategies, where he oversees the firm's data work and voter targeting for campaigns. Before joining Red Horse, TJ worked in polling at David Binder Research, where he assisted with opinion research for the Harris campaign in 2024 and worked for many other clients at the congressional and state levels. He has also worked in direct mail, supporting candidates across multiple frontline races. Through TJ's past experience, he has developed particular expertise in swing states and in federal, state, and local politics in California and Nevada. He is originally from Long Island and graduated from the University of Southern California.